London Hotel Investment Opportunities:
130 bedrooms
Three Meeting Rooms
Breakfast Room
Bar
Parking (50 spaces)
Location
The project site is situated within the Royal Arsenal development. This is a mixed use development site set over 76 acres. The development is mainly residential led, with 3,700 residential units in development. Also proposed, are 8,500 square metres of office space, 5,200 square metres of retail space, 3,600 square metres of restaurants, cafes and bars as well as leisure facilities and open spaces. As of 2011, 1,700 homes have already been completed, along with a pub, museum and café. The end development value of the site will be close to £1.5 billion.
The project site is approximately 300 yards from a new station to be built for the opening of the Crossrail line in 2018. Crossrail is a new rail line extending through Central London, connecting with Heathrow airport and further west.
London attracts almost 15 million international visitors per year, making it the world’s most visited city. Greenwich is a popular tourist destination. Key visitor attractions in the area include the National maritime Museum, Cutty Sark, Old Royal Naval College, Eltham Palace and the Greenwich Heritage Centre.
A new cable car is to be built and operated across the Thames. The cable car (to be delivered before the 2012 Olympic Games) will provide a low emission, quick, direct and fully accessible link connecting the Greenwich Peninsula and the O2 with the Royal Victoria Docks and Excel.
Holiday Inn Express
Holiday Inn Express is an upper tier, limited service hotel brand targeted at cost conscious business and leisure travellers looking for a convenient location that offers value for money.
Holiday Inn Express customers are guaranteed a warm welcome, a clean, comfortable room and breakfast included in the price.
Holiday Inn Express is one of the fastest growing hotel brands in the industry, opening on average two hotels a week. There are over 2,000 Holiday Inn Express locations around the globe and the brand has recently undergone a US$1 billion brand refresh.
Holiday Inn Express hotels provide comfortable, well equipped, pleasant and contemporary guest rooms with either twin or double bed and sofa bed arrangement. All guest rooms include the following:
- Good working area
- LED reading lighting
- Comfortable furniture
- Contemporary bathrooms with power showers
- Hair dryers
- Direct dial telephones
- Flat panel TV as standard
Holiday Inn Express hotels have many facilities to make life easier for the business traveller, including:
- Well equipped guest rooms with a good working area
- A zoned Great Room providing space to work and relax
- WiFi public areas and guest rooms
- Safety deposit boxes at reception
- A business desk with telephone, workspace and information on business services
- Small to medium size meeting facilities
Performance Projections / Indicators
Projected Market Demand by Segment for Royal Arsenal Holiday Inn Express
Market Segment | Business Mix Forecast |
Corporate | 22.8% |
Transient Commercial | 23.5% |
Conference | 11.4% |
Independent Leisure | 14.7% |
Short Breaks and Special Interest | 16.7% |
Groups & Tours | 3.7% |
Other | 7.2% |
Holiday Inn Performance Data
Performance of six Holiday Inn Express hotels in East London for 2010 and to April 2011:
Occupancy | Average Room Rate | Rev PAR |
82.3% | £76.63 | £63.05 |
